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Go Smarter

GO SMARTER

        Thinking about cycling to work          for the first time? Find out how electric bikes can change your daily commute, improve fitness and save you money

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Go Further

GO FURTHER

An e-road bike is the perfect answer for anyone looking to extend their road cycling as they get older or just want a less strenuous option for the daily ride

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Go Beyond

GO BEYOND

If you’re ready to dial up the riding to 10, then grab an eMTB, hit the trails and repeat as necessary. If an eMTB isn’t your +1 bike already, it will be soon.

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Go Explore

GO EXPLORE

Do you enjoy cycling, but are looking for a bike that helps you ride longer? eBikes are a great way to get out with friends and family, stay healthy and have fun

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WHAT’S ON

Drop In Clinic
Electric Bike Test Tracks
The E-Theatre
The Cycle Show
Drop In Clinic

Get free advice in the show’s Drop-in Clinic, where a team of eBike experts…

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Electric Bike Test Tracks

Don’t miss this chance to try out your next bike on perfect test terrain…

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The E-Theatre

Host Jason Bradbury and a team of eBike experts will guide you through everything…

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The Cycle Show

Your ticket to the London eBike Festival also gets you free entry into the Cycle Show…

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CYCLE SHOW HALL OF FAME

The London E-bike Festival has proudly hosted some of the greatest names in cycling over the past two decades.
Our full line-up of guests for the 2021 event will be announced soon.
Sign-up to our newsletter to be the first to find out.

Bob Haro Bob Haro
Harry Main Harry Main
Jason Kenny Jason Kenny
Joanna Rowsell Joanna Rowsell
Lord Sugar Lord Sugar
Mark Cavendish Mark Cavendish
Philip Deignan Philip Deignan
Sam Pilgrim Sam Pilgrim
Tracy Moseley Tracy Moseley
Chris Boardman Chris Boardman
Dan Atherton Dan Atherton
Dani King Dani King
Ed Clancy Ed Clancy
Gee Atherton Gee Atherton
Marcel Kittel Marcel Kittel
Martyn Ashton Martyn Ashton
Rachel Atherton Rachel Atherton
Richie Porte Richie Porte
Dame Sarah Storey Dame Sarah Storey
Ivan Basso Ivan Basso
Jens Voigt Jens Voigt
Alex Dowsett Alex Dowsett
Sean Kelly Sean Kelly
Stephen Roche Stephen Roche
Vincenzo Nibali Vincenzo Nibali
Jason Kenny Jason Kenny
Manon Carpenter Manon Carpenter
Eddy Merckx Eddy Merckx
Geraint Thomas Geraint Thomas
Mario Cipollini Mario Cipollini
Lizzie Deignan Lizzie Deignan
David Millar David Millar
Alberto Contador Alberto Contador
Sir Bradley Wiggins Sir Bradley Wiggins
Graeme Obree Graeme Obree
Sir Chris Hoy Sir Chris Hoy
Jody Cundy Jody Cundy
Ben Swift Ben Swift

FEATURED EXHIBITORS

Cube
Founded in 1993, Cube began with a focus on mountain bikes, but their road bikes have grown increasingly popular. Cube also has a full range of men’s and women’s hybrid urban bikes and are at the cutting edge of e-bike development.
GoCycle
Gocycle’s mission is simple: to create the world’s best urban electric bikes. Sixteen years on and that dream is a reality with Gocycle renowned the world over for its innovative products, no compromises approach, stylish designs and pioneering spirit.
Riese & Müller
Riese & Müller are passionate for bikes and innovations. This culminates into bikes of the highest quality, perfected down to the tiniest detail.
Ribble
The unique selling point of Ribble’s award winning bike range is that you can choose exactly how you want it to be. They are also proud to offer bicycles at a price point that will beat the competition.
Cannondale
Cannondale has a unique passion that fuels their never-ending drive to make iconic bicycles that just work better. Bicycles that make your ride better.

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The London E-bike Festival Powered by Shimano Steps

The London e-Bike Festival Powered by Shimano Steps will run alongside The Cycle Show – the UK’s biggest and longest-running cycling event – and your ticket gets you access to both shows.  The perfect chance to see the latest bikes, kit and tech, find out about cycling holidays, enjoy the family fun areas, watch action-packed racing with top pros, and see some of the cyclist’s biggest names and legends live on stage