Exhibit at The London e-Bike Festival

The UK’s first dedicated electric bike show will be launched in 2021 at London’s Alexandra Palace from 25 – 27 June. The London e-Bike Festival will co-locate with the Cycle Show, the UK’s biggest and longest-running bike exhibition, which returns to the capital after nine years at the NEC in Birmingham.

The new event offers an opportunity for brands to meet with highly-engaged consumers, eager to see and buy the latest electric bikes. The venue provides the flexibility, indoor space and outdoor terrain needed to deliver a truly unique cycling experience for visitors. Showcasing all the best brands and the very latest electric bikes, with a theatre dedicated to all things eBikes and a host of experts on-hand, and offering a unique chance to test ride 100s of electric bikes from folders to full suspension mountain bikes in parkland in the heart of London.

The show is organised by Upper Street Events and Immediate Media, the owners of Bike Radar, Cycling Plus, MBUK and 220 Triathlon, plus hugely popular titles such as Radio Times, BBC Top Gear and BBC Good Food. The marketing campaign for the London eBike Festival will reach a combined 3.85m cyclists, plus millions more general-interest consumers across the company’s channels to deliver the key, hard-to-reach eBike buying audiences;

  • enthusiast cyclists looking to expand their riding with a new eBike
  • an electric bike-curious community of leisure riders
  • and large numbers of London commuters who have abandoned cars and public transport and are looking for the ideal two-wheeled solution.

The 196 acres of parkland around the venue has played host to events from Red Bull’s Empire of Dirt to the Rapha Supercross.  It’s the perfect location for consumers to get hands on with their new bike, visitors will get to test bikes on steep climbs, through challenging woodland single track and lifelike commuter roads.  After the test rides, visitors will be able to chat to brands in the demo village.

The show is perfectly timed and located to capitalise on the boom of cycling in London.  Offering permanent parking for over 1,500 cars, along with overspill parking, accessibility via multiple public transport routes and beautiful parkland for those looking to enjoy a day out on foot or by bike, Alexandra Palace is the perfect playground for Londoners looking to enjoy a fantastic day out.

Business Opportunities

The venue will be zoned to include dedicated halls for electric bikes, triathlon as well as general cycling. It will showcase the very best the cycle market has to offer, plus opportunities for brands to sell their products direct customers. The show will provide five focussed areas:

The London e-Bike Festival


Showcase your latest bikes, accessories and cycling solutions to an audience of London cyclists along with thousands of dedicated enthusiasts from all over the UK. Plus dedicated zones for retail and cycling holidays

eBike Festival


Be part of the UK’s first dedicated electric bike exhibition. Attracting a unique audience who want to go further, smarter and faster and enjoy cycling more than ever before.

Triathlon Zone


Bringing the UK’s leading triathlon magazine to life with the best triathlon products to try and buy, pro triathletes on stage,  advice from athletes, coaches and experts to help triathletes of all levels achieve their goals for the coming season.

Demo Village


Don’t miss this unique opportunity to demo your bikes in the heart of the capital. Visitors can chat to the brands in the demo village before test riding the latest bikes on miles of track from tarmac hills to woodland trails. 

Fun-filled day out


Highly-engaging feature content to ensure visitors enjoy a full day out, including fun-filled and informative theatres; balance bike racing; Tour of Britain activities; Bike Radar Bike of Year; MBUK Innovators; cycle safety zone; plus much more.

Why exhibit?

  • Be associated with the best cycling exhibition in the UK and the exciting new London e-Bike Festival
  • Meet an audience of over 20,000 cyclists from Greater London, home counties and beyond
  • An opportunity to interact face-to-face with the perfect demographic for your brand and products
  • Showcase your products, distinguish your brand and its USPs
  • Demonstrate your bikes first-hand on superb test terrain right in the heart of London
  • Take advantage of the huge spring uplift in outdoor activity in the UK
  • Be part of the first chance for the public to see the finalists and winners of the Bike Radar Bike of the Year
  • Retail accessories, kit, nutrition products, holidays and more



Upper Street Events is now part of Immediate Media – a fast-growing, multi-platform media company which is home to over 1,400 people across eight divisions. With established titles including Radio Times, BBC Good Food/Wildlife/Match of the day/Gardeners World, Lonely Planet and many more.


Cyling Plus
  • UK’s number one cycling website
  • 12,900,000 Monthly Page Impressions
  • 503,556 Social Reach
Cyling Plus
  • UK’s number one cycling magazine.
  • 15,000 Print Readership
  • 86,754 Social Reach
  • UK’s number one off-road magazine
  • 92,400 Monthly Readership
  • 490,262 Social Reach

WHY EXHIBIT AT The London E-bike Festival

Cycle Show

► Meet over 25,000 keen cyclists from London, home counties and beyond.

► Unique opportunity to properly demo bikes in the heart of London

► Demo track data available by brand for follow up sales contact

► Editorial opportunities in Bike Radar, Cycling Plus, 220 Triathlon and MBUK

► A dedicated cycling specialist PR team on hand to help your brand


Live Events

► Meet customers face-to-face

► Great networking opportunity with other exhibitors

► Get your brand visible in the right market

► Showcase new products and services

► Direct customer feedback